Your Local Fitness Coach in San Francisco

If you are searching for a fitness coach who actually listens, understands your goals, and knows how to push you without wrecking your body, you’re in the right place.

I’m Ethan Rich, a certified fitness coach based in San Francisco, and I help people get stronger, move better, and feel more confident without the guesswork.

Whether you are coming back from a long break, starting from scratch, or looking to level up after years of training, I meet you where you are and coach you forward. No hype. No one-size-fits-all workouts. Just a real plan, built for your body and your goals.

Let’s talk about where you are now, where you want to go, and how coaching can get you there.

Book Your Free Consultation Call

What I Do as a Fitness Coach

I coach clients one-on-one in a private training environment right here in San Francisco. This is not a big gym or a packed group class. You get my full attention, real coaching, and a personalized strategy from day one.

Everything starts with a full-body assessment. I look at how you move, where your strengths and limitations are, and what we need to work on mobility, posture, strength, injury history, or all of the above. From there, we build a plan.

Some clients come in wanting to build muscle. Others are focused on reducing joint pain or improving athletic performance. Some are former athletes who want to feel like themselves again, just with more awareness and fewer injuries.

Schedule Your 90-Minute Movement Assessment

Why You Want a Fitness Coach?

If you have been searching “fitness coach near me” or “fitness coach in San Francisco,” chances are you are looking for more than just exercises on a screen. You want someone in your corner. Someone who knows when to push and when to pull back. Someone who knows your name, your goals, and how to actually get you there.

I do not believe in quick fixes or short-term hacks. I believe in consistency, effort, and honest feedback. That is what builds real strength, and that is what keeps you in the game long term.

Coaching That Fits Real Life in San Francisco

Living in the Bay Area means your time is limited. Your energy can be pulled in a hundred directions: work, family, stress, commutes, all of it. That is why I keep my coaching focused and flexible.

Your program fits your schedule, not the other way around. Sessions are structured, efficient, and built to make you feel better when you walk out than when you walked in. You will know what you are working on, why it matters, and how to keep building between sessions.

And yes, you will be challenged. My job is to coach you, not just to count your reps. That means we will work hard, but we will do it with purpose.

Find a Session Time That Works for You

Who I Work With

I work with a wide range of people across San Francisco and the surrounding Bay Area. Some are just getting started and want to move without pain. Others are working toward strength goals, trying to excel at their sport, or want to build longevity and resilience.

No matter your background, you will get the same level of attention, professionalism, and commitment from me. I take this seriously because you are trusting me with something important.

Get to Know My Coaching Style
Let’s make sure this is the right fit. Book a call and tell me what you are working toward.

What Makes This Different?

There is no pressure to be perfect. You do not need to show up with everything figured out. You just need to show up and be ready to give effort. That is all I ask.

I bring the structure, the programming, and the real-time feedback that makes the work count. You bring your effort and your willingness to show up consistently. That combination works, and I have seen it transform a lot of lives.

Let Us Build Something That Works

If you are ready to stop spinning your wheels and start training with intention, let us talk. I offer a 90-minute assessment session for $170, where we dive deep into your movempersonal history, and goals. By the end, you’ll have a clear, customized roadmap for what comes next.

You are not too late. You are not too far gone. You are right on time, and I am ready when you are.